The Innovation Centre conducted research on direct and indirect competitors of the Universal-Pill dispenser.In their Market Preview report, direct competitors are defined as companies or individuals with a product/products which provide similar features and benefits as the Universal-Pill dispenser. Such products include dispensers and containers currently designed with flip caps. Other directly competing products that fall into this category include traditional pill containers and blister packs, as these will continue to be an alternative for consumers and manufacturing firms.
The existing containers raise many concerns.The current child-resistant containers prove to cause difficulty for 32% of all adults and this percentage increases with age to reach 50% for those who are 75 years and older. Some of the existing containers are difficult to grasp and hold, others require high amount of torque, and some are difficult to operate due to older consumers with diminished eyesight (arrow alignment).
The following table summarizes the differences between the Universal-Pill dispenser and the other competing products in terms of features and advantages:
